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ITU / BRAND BOOKIDENTITY / 2025 → DIGITAL / 2026

Character.
In every detail.

Our visual language, from a mark on screen to the texture of an object worth keeping.

Explore the identity ↓
01 / THE MARK & ITS VERSIONS

Recognition.
Nothing extra.

The wordmark, the full descriptor lockup and the compact symbol. Choose for the context; never reshape the identity to fit.

LOGO VERSION
LOGO COLOUR
ITU

Primary wordmark · cyan.

SVG ↓
ITU full lockup with descriptor

When an introduction matters

Full lockup: wordmark and descriptor. For introductions, documents and larger applications.

Compact ITU symbol

When space is limited

Use the supplied symbol for small applications. Never create it by cropping the wordmark.

Decorative ITU wordmark

For a larger gesture

The decorative version has no cut-out divisions. Use it large on an even background, as specified in the original guide.

Give the mark room.

Clear space follows the module of the original mark. Keep text, layout edges and graphics outside it. The original diagram is preserved in the new brand book appendix.

View the PDF diagram ↗
Original clear-space diagrams for three logo versions
Clear space · original guide
18 mmPrimary wordmark
4 mmCompact symbol
30 mmFull lockup

Minimum print widths from the original guide. Debossing and embroidery sizes require a material sample.

02 / COLOUR

Cool light.
A deep foundation.

Three core colours from the brand guide. White is the neutral option for contrasting applications.

01 / CYAN

RGB 99 / 246 / 248
CMYK 53 / 0 / 14 / 0

02 / BLUE

RGB 95 / 188 / 238
CMYK 60 / 0 / 0 / 0

03 / BLACK

RGB 20 / 20 / 20
CMYK 73 / 67 / 65 / 81

Values follow the PDF. Digital cyan is normalised to #63F6F8; some original SVGs specify #00FBF9. Agree on the print profile, material and proof before production; RGB is not a print specification.

03 / TYPOGRAPHY
Gothic 60Aa Бб 0123

Form speaks.
Text explains.

Gothic 60 is the guide’s signature typeface: identity, expressive headings and short statements.

Onest complements the current website for body copy, interface text and captions. It extends the digital system without replacing the signature typeface.

Onest / Аа Бб 0123456789
04 / IDENTITY IN MATERIAL

More than a mark.
A feeling.

Leather, cotton, metal and paper. One language with different textures. Application concepts help choose a production direction.

01 / Black leather · blind debossing

Quiet confidence.

A small mark in the lower corner. Texture and precision matter more than the size of the logo.

02 / Heavy cotton · embroidery

Part of the team.

A compact chest logo. Before embroidery, check that fine gaps and the detached square remain distinct.

03 / Black and white roll-up banners

One character. Two backgrounds.

White artwork on dark, black artwork on light. The logo sits in the upper area; the website address completes the layout.

04 / Presentation set · metal and paper

Attention you can feel.

A presentation box, metal pen and substantial card. Restrained finishing, one accent and no unnecessary ornament.

Mockups visualise concepts, not manufactured products or print-ready artwork. Use SVG masters for production geometry and verify finish, size and legibility on a sample. Debossing and foil are new material recommendations, not screen effects for the logo.

05 / DIGITAL APPLICATION

A clear presence.
Room for meaning.

These web recommendations extend the original guide: the mark stays crisp while motion belongs to the space around it.

ITUDisciplines   /   About↗
INFORMATION TECHNOLOGY UNITY

Every idea
has a next chapter.

The mark anchors the composition.
The ribbon carries the story.

In the header

Place the wordmark on the left and link it to home. Keep its proportions. On small screens, omit the descriptor rather than compressing the mark.

On a background

Use cyan or white on dark, black on light. Keep ribbons, photography and text outside the clear space.

In motion

Never stretch, dismantle or rotate letters independently. Preserve legibility and respect reduced-motion preferences.

What not to do with the logo+
  • Do not alter proportions or spacing.
  • Do not recreate the artwork using a similar typeface.
  • Do not add outlines, drop shadows or unrelated elements.
  • Do not introduce arbitrary colours or low-contrast backgrounds.
06 / WORKING ASSETS

One source.
Consistent use.

PDF / 2 MBBrand book 2026

21 pages · logos, digital and applications · Russian

↓SVG / ZIPDigital logo kit

Wordmark, descriptor, symbol and ALT

↓
Archive: original guide 2025 ↓

This page is based on ITU_guide.pdf (2025). Digital recommendations and application concepts were added in 2026. Font files and print AI masters are not included in the digital kit.

ITU / BRAND CARE

A special
application?

Let’s choose the right mark, material and production method.

general@itunity.dev ↗Telegram ↗