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ITU / NAVIGATION
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SERVICE / DESIGN

Design
with a sense
of character.

We shape a brand’s character across every encounter, from the first screen to the packaging in your hands.

IdentityDigital designPhysical touchpoints
Discuss a design task
One task
or a complete brand identity
New project
or an existing brand’s evolution
Shared character
across every touchpoint
SOLUTION

Character first.
Then form.

One identity needs to feel right on a website, a business card and a box. We start with what makes your brand yours.

01

Find the meaning

Understand the audience, purpose and context. Define the impression the brand should leave.

02

Choose the language

Build the concept through colour, typography, graphics and composition. Explain the reasoning.

03

Test in context

Try the identity on real applications and sizes. Refine the details to the agreed result.

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OUTCOME

A visual language.

Receive usable materials and a foundation to build on. We agree on deliverables for your project.

01

Ready-to-use assets

Layouts and adaptations in agreed formats for publishing, development or production.

02

Editable source files

Editable files and templates. System projects include components, styles and usage rules.

03

A coherent identity

New applications retain the brand’s character. Your team knows how to develop the design further.

THE PEOPLE

Different roles.
A shared vision.

TEAM / DESIGN

Art direction

Guide the concept and brand character across different applications.

One visual language
TEAM / DESIGN

Identity & graphics

Develop logos, identity, illustrations and artwork for print and production.

Character in the details
TEAM / DESIGN

Digital design

Translate brand character into usable interfaces and digital communications.

Usability with character
CARE IN EVERY DETAIL

It’s all
in the details.

01

Character over templates

Make decisions around the brand, its audience and how the design will be used.

02

Attention to scale

Check the legibility of logos, text and graphics at the required sizes.

03

Prepared for production

Prepare files for the developer, printer or manufacturer’s requirements.

04

Consistency

Preserve the visual language across details, versions and adaptations.

THE JOURNEY

Step by step.
Together with you.

01
Context

Understand

Discuss the purpose, audience, touchpoints and constraints.

02
Concept

Find the identity

Develop a visual direction and agree on its reasoning.

03
Design

Create

Develop layouts, graphics and the required adaptations.

04
Handover

Prepare for use

Check details, prepare files and explain how to use them.

Let’s talk
01 / IMPULSE

Meaning becomes
a feeling.

A first glance knows nothing about you yet. But it already feels something. We find the character that turns that feeling into recognition.

Follow the movement
02 / CONNECTION

Individual decisions.
A shared character.

Colour, typography, composition and movement need to relate. Bring the separate threads together: one gesture connects the parts into a whole.

Each thread follows its own rhythm.

To the next chapter
03 / CONTINUATION

A brand you
can build on.

A visual concept, identity and usage guidelines. New materials retain the character, even when another team makes them.

  • 01Concept & identity
  • 02Key touchpoints
  • 03Usage guidelines
Let’s begin your story
ITU / CAPABILITIES

What does
your business need?

From a single task to an entire system. Choose an area to explore our services.

01

Brand & identity

A recognisable character.

Brand foundations

Visual research, brand concept, character and positioning. New brand identities, rebranding and refreshing an existing style.

Logo & visual identity

Logos, symbols and format-specific versions. Colours, typography, brand graphics, patterns, composition and branded applications.

Brand books & guidelines

Brand definition and visual guidelines. Logo, colour, typography and graphic usage; examples, restrictions and templates for teams and suppliers.

Mascots & characters

Brand characters, personality, poses, expressions and applications. Adaptations for packaging, communications and digital touchpoints.

02

Websites & interfaces

Where style meets action.

UX & prototypes

Site and product structure, user journeys, flows, wireframes and interactive prototypes. Usability reviews of existing interfaces.

Web design & UI

Landing pages, corporate websites, stores, platforms, customer portals and CRM. Responsive layouts, interface states and design handoff.

Design systems

Components, styles, grids and interface composition rules. Libraries and documentation for coherent product growth.

Digital materials

Banners, covers, product cards, social profiles, emails and channels. Templates and platform-specific adaptations.

03

Print & packaging

A brand you can hold.

Business stationery

Business cards, letterheads, envelopes, folders, badges, certificates and invitations. Consistent business stationery.

Printed communications

Flyers, leaflets, brochures, booklets, catalogues, posters and menus. Layout and artwork prepared to printer specifications.

Boxes & packaging

Boxes, bags, wraps, labels, stickers and inserts. Product ranges, dieline adaptations and print-ready files.

Mockups & presentation

Showing how design appears on packaging, print, merchandise and digital screens. Visuals for review and presentation.

04

Branded spaces & merchandise

Character beyond the screen.

Merchandise

Apparel, tote bags, mugs, notebooks, stickers and gift sets. Prints and artwork prepared to manufacturer requirements.

Spatial branding

Signage, wayfinding, window graphics, offices and retail spaces. Artwork for branded vehicles and equipment.

Events & outdoor materials

Banners, roll-ups, stands, press walls and event graphics. Visual adaptations for scale and placement.

05

Graphics & presentations

Make complex ideas clear.

Illustration & graphics

Illustrations, icons, pictograms, patterns, collages and key visuals. Custom graphics for the brand and its purpose.

Presentations & proposals

Company and product presentations, proposals, reports and speaker decks. Structure, visual storytelling and editable templates.

Infographics & diagrams

Process diagrams, charts, maps, comparisons and data visualisation. Clear explanations of products, services and ideas.

FAQ Design

Before
we begin.

Timelines, source files
and design after launch.

Can i commission just a logo, business card or presentation?

Yes. We handle individual tasks and complete brand systems, with scope tailored to your needs.

Can you work with our existing identity?

Yes. We extend existing identities, create new applications and refresh individual elements. Not every task requires a rebrand.

What is the difference between a brand book and guidelines?

A brand book describes the brand’s foundations and character; guidelines explain visual usage. We agree on scope, from logo rules to a detailed application guide.

Do you prepare artwork for print and production?

Yes. We confirm dimensions, dielines, colour settings and application methods with the selected printer or manufacturer, then prepare the final files accordingly.

What do we receive on completion?

Agreed layouts, source files and usable versions. Identity and design-system projects include the planned guidelines, components and templates.

How are cost and timing determined?

By the applications, concept scope, adaptations and source materials. We discuss the project and agree on stages before work starts.

04 / YOUR NEXT CHAPTERINFORMATION TECHNOLOGY UNITY

Let’s start
with a hello.

Tell us what you have in mind.
A brief is welcome. A simple hello is enough.

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